Training

Training for an Online Strategy

These days, it is more important than ever to invest time, effort, and resources into building an online presence for your small business. An online presence, if executed properly, can be the difference between small business success and failure.


Many SMEs mistakenly think that building a website, and having profiles on all of the social media networks is enough to maintain a decent online presence. Unfortunately not, there’s more to it! You need to work to stay relevant to your customers and continually adapt to the times.


The MX3 team fully appreciate that running a business is not an easy task. And whilst you may appreciate that an online presence is essential for your business, you might not have the knowledge or time to build or maintain it.


That is where we come in.


We can provide hands-on, specific training for in-house marketing teams or individuals. We can offer group training to Associations or Communities. We can also offer an ongoing support on a daily, weekly, monthly or annual basis.


Training can be provided in person (subject to HSE regulations), by video or virtually by Zoom, one to one or in a group scenario.


We base our training around the 10 Steps Towards Building a Successful Brand Online which we have pulled together for you below. We placed them in 6 categories which might make it easier to browse.


All training programmes will be costed on a project basis and agreed in advance of commencement. The level of proficiency will also be taken into account when designing a programme..



The MX-3 10 Steps to Building a Successful Brand Online

      Identify your target audience

         Determine your business goal or mission

         Build a brand message to make a connection

         Design a brand Identity

         Create quality content

        Build a strong brand presence on social media

         Focus on visual content

         Integrate all your media channels

         Communicate with your customers consistently

         Remember, you and your employees are the brand’s biggest advocate


  • Understanding Online Marketing

    a. Marketing in a digital world

    b. Developing an online brand identity

    c. Developing your brand goal or mission

    d. Developing your online brand identity


  • Taking an Omnichannel Approach

    a. Identifing a target audience

    b. Creating digital spaces & virtual connections

    c. Understanding SEO

    d. Understanding advertising options

    e. Driving online reviews


  • Thinking Optimisation, not Just Being Online

    a. Optimising your website

    i. Domain name research

    ii. Designing your presence

    iii. Developing business goals

    iv. Optimising user experience

    v. Dos and Donts 

    b. Inbound marketing


  • Knowing that Content is King

    a. Building a brand message

    b. Developing a marketing strategy

    c. Understanding the power of storytelling

    d. Upskilling your content creation

    e. Generating ideas and visual content

    f. Repurposing your content


  • Developing a Social Media Expertise

    a. Bootcamp

    b. Advanced


    Bootcamp

    - Introduction to social media & business

    - Social Media quickstarter (part 1)

    - Social Media quickstarter (part 2)

    - Social Media Content

    - Social Media Resources


    Advanced

    - Marketing in a Digital World

    - Content Management

    - Using Social Media in eCommerce

    - Social Media Measurement

    - Putting It All Together



  • Getting Your Business Ready for the New World?

    a. Consumer power shift

    b. Trends

    c. Educating your team

    d. Consistency of brand touchpoints

    e. Building a successful brand online


Improve your general online capabilities

Website Management

If you are using our website platform  we can train you to manage your own dashboard for total website management. 

Social Media Channels

Whether you're just starting out or just want to brush-up on your skills. 

Brand Design and Management

Our team is trained to give you the very best services every time. We're really friendly, too. 

Content Management

Creating, developing and curating content is paramount to online engagement.

Contact Us

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