In our easily-distracted culture, it can be easy to fixate on methods that get instant results. While digital marketing reaches a wider audience faster, traditional marketing has its notable advantages.
Traditional marketing is promotion or advertisement that occurs without using the internet or digital media. This includes billboards, print advertisements, TV commercials, newspaper ads, radio, and telemarketing. There are only so many people you can reach online, but there’s a massive segment of people who are still shopping offline, and you want to be able to address that market.
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