Digital Marketing Audit

Digital Marketing Audit

With today’s ever-evolving digital world, it’s easy for your online campaigns and brand/digital strategy to get lost. The more time you invest in making sure your strategies remain on the right track, the fewer mistakes you’ll make that cost you money and reputation points.

Getting outside help or doing it yourself doesn't change your primary goal of determining which digital elements are working and which ones aren't. It's not just financially prudent, but it's essential in planning your future growth of your company.

Check these red flags if you want to know if now is the right time to start a digital marketing audit. For instance:


  • Your traffic is decreasing or unstable.
  • You’re not reaching your targets.
  • Your social following isn’t growing.
  • Your bounce rate is going up.
  • Your click-through-rate is struggling in your emails.


If You Need Help?

Drop us a line and we’ll get back to you

Creating your own digital marketing audit report will:

Show you what you need to do differently

Save your business money

Keep your business on track

Provide insights into your competition

DIY Digital Marketing Audit

If any part of your digital campaign is failing, it’s a sign that you need to rethink your strategy. Below, we’ll take a look at some of the elements which should go into your digital audit template. Feel free to pick and choose the parts that are relevant to your brand. Contact us if you need help or don't have the time or expertise to complete this exercise.


  • Brand ID

    Your company name and how to spell it.

    • Your logo and brand colours.
    • Your personality and tone of voice.
    • Image and photo styles.
    • Slogans and taglines.
    • Values and brand mission.
    • Typography and fonts.

  • Content Marketing

    • Which are your highest-performing articles? (Consider click-through rate, conversion rate, likes and shares on social media, time spent on page).
    • What is your lowest-performing content? (Look at bounce rate, negative comments, or lack of attention).
    • Is your content still in date? If there are any irrelevant articles on your blog, now might be the time to update them, or remove them completely.
    • What are your competitors doing, and how are your target audience responding to different media?

  • Email

    • What days and times perform best for you when sending emails? Emails are frequently very time sensitive.
    • What kind of open-rates and click-throughs are you getting? You can check this with most email marketing tools.
    • Are any particular email domains performing better than others? Why might that be?
    • What kind of subject lines and templates get the best results?
    • Do you need to remove anyone from your email list?

  • Paid/Search Advertising

    • What kind of advertising copy and marketing strategies lead to the best results?
    • Which keywords are you ranking best for?
    • Where are most of your customers coming from?
    • What’s the best time and day to post your content?
    • Who are your biggest competitors, and what are they doing that you aren’t?

  • SEO

    • Your ranking potential for specific keywords and phrases.
    • The best-performing keywords on your website.
    • Your technical SEO strategy.
    • Any changes you need to make to your SEO plans.
    • New keywords that may benefit your site.

  • Social Media

    • Which channels you’re active on and why? Is there a new platform that would appeal to your target audience?
    • Has the traffic for your social media pages gone up? Are you regularly earning new followers, or is your community diminishing?
    • How much engagement are you getting? (tags, shares, comments, etc.). Which posts drive the most engagement, and which lead to the least?
    • How much traffic are you getting from your social media pages? How frequently do people send their friends back to your website?

  • Website

    • Loading speed
    • Mobile ready
    • Whether the links (external and internal) are performing properly.
    • Do the pictures and formatting load properly?
    • Is the website design still appealing?
    • Is the meta-data crisp and cohesive?
    • Is all your information up to date?

  • Data tools for measurement

    • Social networks and social media monitoring tools: Most social networks come with their own basic analytics tools. If your digital marketing strategy uses a lot of social media, you can also access listening and monitoring tools for extra insights.
    • Google analytics and AdWords: Google analytics is one of the best tools on the web for learning how well your pages are performing. You’ll be able to use this to guide your content and SEO strategies.
    • Keyword tools: If you need help figuring out what to rank for, then keyword tools can help. They even help you to track your performance against your competition.
    • Email marketing tools: Many email marketing platforms come with access to analytics. These tools show you your click-through rates, bounce rates, conversions and more
Share by: