Required: Research and development of a sub-brand strategy for QQI's various responsibilities, the subsequent development of a new identity for the QQI Awards together with a multi-media launch campaign for same.
Delivered: managed the design concept development, advertising and implementation requirements for the Quality and Qualifications Ireland ‘QQI Award’ campaign.
This involved identity development, design of brochures; both ‘on & off’ line advertising and promotional materials.
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